Hi, I’m Alex.

I started my visual journey in 2009, initially working as a commercial and lifestyle photographer before gradually transitioning into moving image and cinematic storytelling. Over time, my focus shifted from capturing moments to building narratives through motion, light, and atmosphere.

Since 2018, I’ve worked primarily within the fitness and performance space, creating content for athletes, HYROX competitors, gyms, and performance-driven brands across multiple platforms. This environment has shaped my approach to filmmaking — fast-paced, authentic, and rooted in real human effort, discipline, and emotion.

Alongside this, I’ve developed a strong focus on cinematic brand storytelling and social-first content production, working across both short-form digital content and longer-form narrative pieces. My work sits at the intersection of sport, lifestyle, and documentary-style brand filmmaking.

I specialise in DaVinci Resolve and the Adobe Creative Suite, with a strong emphasis on colour, pacing, and narrative structure to create visually cohesive and emotionally engaging content.

I’m particularly drawn to projects that capture performance, movement, and mindset — where storytelling and real-world effort meet.